How to Make Sure Clients Know What Services You Offer (And Never Miss an Opportunity Again)

Have you ever had a situation like this…?

You’re chatting with a long-term client over coffee, catching up on how their business is doing, and they casually mention that they hired someone else to revamp their marketing strategy.

Ouch.

As the conversation unfolds, you realise it wasn’t about price, expertise, or delivery — they simply didn’t know you offered that service.

Cue the internal scream.

This is a scenario that many of us encounter, and while it stings, it’s also an invaluable wake-up call.

How many opportunities might be slipping through the cracks because your clients don’t fully understand the breadth of what you can do for them?

If you’ve ever felt the pang of being overlooked for a service you know you could have delivered better, this post is for you.

Let’s fix this — together. Here’s how to make sure clients know what services you offer

5 Key Components on How to Make Sure Clients Know What Services You Offer

1. Showcase real-world outcomes

Stories stick. Share practical examples that highlight the results you’ve delivered.

For example:
“One of my clients was struggling to increase his turnover. By implementing tailored mentoring and pipeline development, his fees increased by 71% within eight months.”

Post stories like these on your website, newsletters, or casually mention them during client conversations.

2. Position your services as solutions

Clients don’t buy “mentoring” or “consulting” — they buy outcomes. So instead of listing services, frame them in terms of results.

For instance:

• Mentoring = “Helping clients gain clarity, direction, and accountability to achieve business goals.”
• Consulting = “I help clients optimise operations, attract more clients, increase fees, and reclaim their time.”

This language bridges the gap between what you do and what clients want.

3. Create a “client fit-for-future” check-in process

Regular check-ins with clients go beyond relationship-building — they create space to uncover needs they haven’t yet identified.

Ask strategic questions to help them see challenges and growth areas you can support — even if they haven’t asked for help (yet).

4. Refresh their understanding of your expertise

It’s easy for clients to forget all the things you do. Weave in subtle examples during regular updates.

Example:
“While working with another client on operational efficiency, we identified key areas that saved them 10 hours per week. If that’s something you’re exploring, let’s chat.”

It’s not a pitch — it’s an insight.

5. Tie your expertise to emotional and practical benefits

Services land better when they connect with people’s real-world needs and personal goals.

For example:
With my Genius Unlocked methodology, I help people stuck on the hamster wheel rediscover their purpose, reignite their passion, and find fulfilment — so they wake up excited about the future again.

People remember what makes them feel seen and understood.

Action Steps for Lift-Off

Here’s a practical way on how to make sure clients know what services you offer — starting today.

• Create a “full services” overview email

Send an email to clients with a breakdown of everything you offer, grouped by outcomes like achieving clarity, increasing profits, and discovering purpose.

Make it easy to scan and instantly valuable.

• Schedule quarterly check-ins

Use these touchpoints to explore client goals and challenges — and gently spotlight relevant services they may have overlooked.

It strengthens the relationship and uncovers fresh opportunities.

• Build a one-page PDF or webpage listing your services

Organise your services by benefit (e.g. Gain Clarity, Find Fulfilment, Get More Clients).

This is especially handy to send after a client call or include in your email signature.

• Feature a different service each month

In newsletters, social posts, or email campaigns — highlight one service and tie it to a client success story or testimonial.

Let people see what’s possible when they work with you.

• Create a “How I Can Help” FAQ

Use it to bust myths and clarify the true range of support you offer — especially if clients tend to associate you with just one area of expertise.

• Spotlight one success story per month

For example:
“We implemented a Future Leaders programme for a business. As a result, their revenue increased by 27% and they scored ten on their employee engagement survey.”

This builds credibility and keeps your results front-of-mind.

Finally

These steps don’t just help you reclaim missed opportunities — they reshape the way clients perceive your role in their success.

When they understand the full value you bring, they are far more likely to reach out for the help they didn’t know they needed.

If you’re curious about how I can help you overcome your biggest challenges or take your business to the next level — let’s talk.

Whether it’s gaining clarity or building sustainable growth, I’m here as your trusted business navigator and co-pilot.

Check out Business Mentoring.

Remember: Every missed opportunity is a reminder to communicate better.
Don’t let your clients fly blind — be the advisor who shows up with clarity and value.

Your clients already trust you — sometimes they just need a nudge to see all the ways you can help.

Keep the lines open, and you’ll be amazed at what comes next.