The Inner Game of Business – Get Off the Cross. They Need the Wood

There’s a strange comfort in suffering.

Not real suffering.

But in how we identify ourselves in suffering.

The story that says:

And yet … no one quite sees it.

If we’re honest, there’s a part of us that enjoys being the one who holds everything together.

The reliable one.

Being there for everyone else.

The responsible one.

The one who “has to” do it.

It feels noble.

But here’s the uncomfortable truth.

Sometimes we’re not on the cross because life put us there.

Sometimes we climbed up ourselves.

You’re the strong one in the relationship.

The one who doesn’t complain.

The one who absorbs the tension.

The one who “just gets on with it.”

You over-give. You under-ask.

You care for everyone else.

You don’t say what you really need.

Then you begin to feel unseen.

Resentful.

Exhausted.

But you never actually stepped down from the cross.

There’s a quiet superiority in suffering.

It keeps you morally safe.

It keeps you needed.

It keeps you from facing your own inner challenges.

It keeps you from having to risk vulnerability.

Because if you’re the one who carries everything, you never have to admit you want something different.

This one is even more common.

I’m the only one who can do it properly.

No one else steps up.

It’s all on me.

I have to keep it together.

It sounds responsible.

It sounds committed.

It sounds like leadership.

But often, it’s really ego in disguise.

The exhausted founder.

The overburdened director.

The indispensable problem-solver.

If I’m overwhelmed, I must be important.

If I’m carrying it all, I must be valuable.

But here’s the cost:

And your identity becomes defined by struggle.

When you’re inside that role, it doesn’t feel like martyrdom.

It feels responsible.

It feels necessary.

It feels like leadership.

Which means you rarely question it.

From the inside, sacrifice feels justified.

From the outside, it can look like self-imposed limitation.

Sometimes what looks like sacrifice … is actually control.

Sometimes what feels like responsibility … is avoidance.

Avoidance of delegation.

Avoidance of trust.

Avoidance of admitting that you don’t have to be the martyr to be worthy.

Because that’s how many of us were brought up to believe – it’s more noble to be suffering.

At some point, it becomes exhausting.

And totally unnecessary.

Get off the cross. They need the wood.

The world doesn’t need your suffering.

It needs your clarity.

Your strength.

Your leadership without drama.

Your contribution without self-sacrifice as a performance act.

Sometimes growth isn’t about doing more.

It’s about stepping down from the cross.

And admitting:

If you recognise yourself in this, don’t judge it. Just notice it.

Awareness is where leadership begins.

If this resonates more than you expected, and you’re carrying decisions that deserve proper perspective and reprogramming, I work quietly with a small number of established business owners in exactly this space.

It begins with a private conversation. Nothing dramatic. Just clarity.

If the timing feels right, you can arrange one here.

Or until next time, stay tuned for more.

And always keep soaring.

Paul Davis, Davis Business Consultants

Paul Davis is a business consultant and trusted advisor working with established Irish SME owners to help them gain strategic clarity, build sustainable growth, and step back from day-to-day operations.

If you’re navigating the next stage of growth and would value an experienced sounding board, you can explore more at Davis Business Consultants or arrange a conversation to see whether working together would be helpful.