One of the biggest misunderstandings in business is this: People assume delayed decisions are usually caused by a lack of clarity. In reality, they’re often caused by emotional discomfort. I’ve seen...

There’s a role many business owners slowly drift into without even realising it. They become “the reliable one”. The person everyone goes to. The one who steps in. Fixes problems. Keeps things...

One thing I’ve noticed over the years working with business owners is this: People often remember the outcome. But not always the person who helped shape it. I’ve given ideas, perspectives,...

There's something that crops up every now and again with business owners I work with. And that's when the thoughts of what other people might think begins to stifle them. It doesn’t usually show up...

There’s a phrase I hear a lot from business owners. It's usually said quite casually. Almost as if it’s just part of who they are. “I don’t like conflict.” And on the surface, that sounds...

Over the past few weeks, I’ve been exploring a simple but important question: Why do customers buy? And just as importantly: Why do they delay decisions? In business, it’s easy to assume the answer...