While an increasing number of businesses are starting to realise the power of corporate philanthropy to improving their competitive environment and bottom line, I find that still many make the mistake of picking a cause based on commercial value. That is, they tend to...
Over the last few years there have been a number of articles in renowned online magazines such as Forbes and The Guardian, proclaiming CSR as obsolete and pointing out to why it doesn’t work. With the rise of Social Enterprises whose main purpose is social impact, and...
If you are looking to give to charity and incorporate meaning into your business, you are probably also thinking about who you should partner with in your endeavours. Oftentimes small businesses that don’t have the resources for a large scale social engagement may...
As a business owner who is looking to incorporate a social purpose into your business, you are probably wondering what cause to support. A lot of the business leaders that I work with, as a philanthropy consultant, are often so excited and eager to start doing, that...
You read the title and you are probably thinking that this is about cause marketing. If that’s the case, let me tell you first off – it is not. Cause marketing is very much about spending money to promote your efforts both with the purpose of brand building and to get...
Ever wonder why corporate volunteering has grown so big over the last decade? The paid time off for volunteering starts at about 40 hours a year with companies such as the software firm VMware, the medical technologies giant Stryker and the tech company NetApp. It...
It is every man’s obligation to put back into the world at least the equivalent of what he takes out of it. These are the words of Albert Einstein, one of the greatest scientists of the 20th century. Not many people know that apart from being an outstanding scientist,...
The issue of life purpose is one that we are all faced with early in our lives, some of us as early as in their childhood. At some point we all make, whether consciously or not, a decision as to what we want to dedicate our lives to. For some that purpose is raising a...
As a business growth consultant I often start a consultation with a new client by asking them about the mission and vision of their business. Two terms that have become clichés in the corporate world but are in fact quite important. Why you might wonder… Simply...
If you want to build a ship, don't drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. These are the words of the author of The Little Price, Antoine de Saint-Exupéry. Words about passion and...