The Value of a Brand

The Value of a Brand

Building a strong brand for your business takes time, energy, and money. The value of a brand cannot be overstated, yet many businesses make the mistake of shortcutting this crucial component in...

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Just do it!

Just do it!

It's one of the greatest marketing campaigns in corporate history. Nike still uses the phrase, "Just Do It" in ads, and people all over the world use the phrase. I think the phrase should be the...

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