Ideas for genuine social engagement for small businesses The term Corporate Social Responsibility doesn’t sit well with me. In my opinion, it is one of the most paradoxical concepts for some of the...
The notion of corporate social engagement has been around for a while now. Whether these efforts have stemmed from a scandal that revealed the wrongdoings of a company or because of regulatory...
Why not commit to a greater good? In my last article, I talked about the growing need for companies to get socially involved and why this is important. Over the last 20 years, many companies,...
In my career as a business consultant, I’ve partnered with various companies and communicated with different business owners. I’ve consulted large and small companies alike, as young as a few years...
We face problems daily. Smaller ones, larger ones, all sorts of problems. Problems appear in all sorts of spheres in our lives – within our family, in our business, with friends, within our...
You’ve heard it before – marketing is important. It is important for all businesses, large and small alike. Large businesses benefit from brand recognition and credibility. In contrast, small...