Accountancy firms need to rethink how they handle billing if they want to maximise practice profits and maintain a good work/life balance, says Paul Davis. Pricing is a sensitive subject. In...
How to Avoid Being Seen as Too Expensive or Overqualified
Do you come off as being too expensive or overqualified? I met with a client yesterday and she told me of a conversation she had with one of her clients. She’s working on a marketing campaign for...
What’s Your Bird Seed? How to Attract Clients Without Chasing Them
What’s your bird seed? Do you remember when you were a kid going to the park and how you would see birds gathered around somebody who had their hand out feeding them? And as soon as you went chasing...
Do You Hate Marketing? Simplify Your Strategy to Get Results
Do you hate marketing? Unless you are a Marketing Specialist and passionate about it, chances are you don’t like it. Marketing requires a consistent system of effort to maintain a steady revenue...
Creative Marketing Strategies: Why Standing Out Matters
Last year, as I was sitting in my office finishing off my work, the front door intercom rang. It was a Friday afternoon, and I was already contemplating the weekend and how I was going to spoil...
How to Ask for Referrals Without Being Generic
If so, you may be making the mistake most business owners make when they do. “If you know somebody who is looking for X, it’d be great if you could mention my name to them” Sound familiar? The...
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