Before we talk about how to improve customer engagement and conversion, Picture this: you're at a conference or networking event, and each interaction is buzzing with potential. Now, imagine that...
5 Key Strategies for Clear Communication
Have you ever found a conversation that has veered off course, causing frustration and angst and going in a different direction altogether? If you have, you need to learn about the key strategies...
Staying on the Radar: 5 Easy Ways to Show Clients the Value You Offer
Before we guide you on how to show clients value, picture this situation… You’re chatting with a long-term client over coffee, catching up on how their business is doing, and they casually mention...
Pricing By Value – Article Published by ACCA
Accountancy firms need to rethink how they handle billing if they want to maximise practice profits and maintain a good work/life balance, says Paul Davis. Pricing is a sensitive subject. In...
How to Avoid Being Seen as Too Expensive or Overqualified
Do you come off as being too expensive or overqualified? I met with a client yesterday and she told me of a conversation she had with one of her clients. She’s working on a marketing campaign for...
What’s Your Bird Seed? How to Attract Clients Without Chasing Them
What’s your bird seed? Do you remember when you were a kid going to the park and how you would see birds gathered around somebody who had their hand out feeding them? And as soon as you went chasing...
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