Accountancy firms need to rethink how they handle billing if they want to maximise practice profits and maintain a good work/life balance, says Paul Davis. Pricing is a sensitive subject. In...
How do you not put off people who assume you are either too expensive or too qualified?
I met with a client yesterday and she told me of a conversation she had with one of her own clients. She’s working on a marketing campaign for the first time with this client. But he told her that...
What’s your bird seed?
What’s your bird seed? Do you remember when you were a kid going to the park and how you would see birds gathered around somebody who had their hand out feeding them? And as soon as you went chasing...
Do you hate marketing?
Unless you are a Marketing Specialist and are actually passionate about it, chances are you don’t like it. Marketing requires a system of effort in order to keep up a steady revenue stream. But it...
When it comes to marketing – you’ve got to be different
Last year as I was sitting in my office finishing off my work the front door intercom rang. It was on a Friday afternoon and I was already contemplating the weekend and how I was going to spoil...
Do you ask for referrals?
If so, you may be making the mistake most business owners make when they do. “If you know somebody who is looking for X, it’d be great if you could mention my name to them” Sound familiar? The...
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