Over the past eight years, there has been a craze hitting business owners globally. To the point that no matter what business conference you go to, or business coach/consultant you talk to; you get...
You read the title and you are probably thinking that this is about cause marketing. If that’s the case, let me tell you first off – it is not. Cause marketing is very much about spending money to...
The issue of corporate sustainability and social engagement is persistently growing in popularity. Long has passed the time when businesses could ignore it and when there were only expectations...
As an executive coach and business mentor, I have worked with business owners and managers across various industries. In our discussions about strategies and marketing tools for growth, the elevator...
Competitive advantage: the eternal buzzword in the business world. It’s what sets you apart and makes your clients prefer you over the competition. If your competitive advantage is exceptional, it...
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” I recently came across this quote by Matt Goulart, the founder of Ignite...
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