As an executive coach and business mentor, I have worked with business owners and managers across various industries. In our discussions about strategies and marketing tools for growth, the elevator...
How to Stand Out from the Crowd in a Professional Service Firm
Competitive advantage: the eternal buzzword in the business world. It’s what sets you apart and makes your clients prefer you over the competition. If your competitive advantage is exceptional, it...
Using Social Media for Your Business
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” I recently came across this quote by Matt Goulart, the founder of Ignite...
Marketing Tips for Solicitors
Similar to other professional service providers that I work with, I find that solicitors often struggle with the way they establish a relationship with their clients. Place yourself in the shoes of...
How Professional Service Providers Can Stand Out: Focus on Your Strengths
Martin Luther King said: “Life’s most persistent and urgent question is: What are you doing for others?” And this is what I want to ask you now – What are you doing for others? What are you doing...
Small businesses that want to make a Big impact
Ideas for genuine social engagement for small businesses The term Corporate Social Responsibility doesn’t sit well with me. In my opinion, it is one of the most paradoxical concepts for some of the...
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