Are You Aiding & Abetting E-Myths?

Are You Aiding & Abetting E-Myths?

When it comes to business development we're going to take a look at the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, what is an e-myth? An entrepreneurial...

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The Value of a Brand

The Value of a Brand

Building a strong brand for your business takes time, energy and money. As evidenced by the number of businesses that do a poor job of building a strong brand for their business, one can be tempted...

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Just do it!

Just do it!

It's one of the greatest marketing campaigns in corporate history. Nike still uses the phrase in ads, and people all over the world use the phrase. I think the phrase should be the internal slogan...

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