When it comes to business development, we’re diving into debunking entrepreneurial myths. We’ll take a close look at the world of e-myths and break them down to help you steer clear of falling into...
Are You Aiding & Abetting E-Myths?
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The Value of a Brand
Building a strong brand for your business takes time, energy, and money. The value of a brand cannot be overstated, yet many businesses make the mistake of shortcutting this crucial component in...
Just do it!
It's one of the greatest marketing campaigns in corporate history. Nike still uses the phrase, "Just Do It" in ads, and people all over the world use the phrase. I think the phrase should be the...
Business Development – Educate Your Customers to Success
What do I educate them about, you may be thinking. Well, consider this: many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current...
Business Development – Key Steps to Developing Your Niche
Here are a number of steps to follow for your business development: What do most professionals do when it comes to business development? They generalize. They know they can help almost any type of...
Business Growth – Tips for growing your customer base
Growing a loyal and satisfied customer base is the foundation of any successful business. In today’s competitive market, it’s not just about attracting new customers but also about keeping them...