You read the title and you are probably thinking that this is about cause marketing. If that’s the case, let me tell you first off – it is not. Cause marketing is very much about spending money to...
How Volunteering Benefits Your Business
Ever wonder why corporate volunteering has grown so big over the last decade? The paid time off for volunteering starts at about 40 hours a year with companies such as the software firm VMware, ...
Why the One-for-One Business Model is Great for Businesses and Social Impact
Every man must put back into the world at least the equivalent of what he takes out of it. These are the words of Albert Einstein, one of the greatest scientists of the 20th century. Not many people...
How Big of a Legacy Do You Want to Leave?
The question of life purpose is one we all face early in life. For some, it comes as early as childhood. At some point, we all make, whether consciously or not, a decision as to what we want to...
Why Non-Strategic Corporate Philanthropy is Not Sustainable
As a business growth consultant, I often start a consultation with a new client by asking them about the mission and vision of their business. These two terms have become clichés in the corporate...
How to Engage Employees in Your Company’s Social Mission
If you want to build a ship, don't drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. These are the words of the author of...
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