As a business owner who is looking to incorporate a social purpose into your business, you are probably wondering what cause to support. A lot of the business leaders that I work with, as a...
How to market your philanthropic efforts?
You read the title and you are probably thinking that this is about cause marketing. If that’s the case, let me tell you first off – it is not. Cause marketing is very much about spending money to...
How volunteering benefits your business?
Ever wonder why corporate volunteering has grown so big over the last decade? The paid time off for volunteering starts at about 40 hours a year with companies such as the software firm VMware, ...
Why the one-for-one business model is great?
It is every man’s obligation to put back into the world at least the equivalent of what he takes out of it. These are the words of Albert Einstein, one of the greatest scientists of the 20th...
How big of a legacy do you want to leave?
The issue of life purpose is one that we are all faced with early in our lives, some of us as early as in their childhood. At some point we all make, whether consciously or not, a decision as to...
Why non-strategic corporate philanthropy is not sustainable?
As a business growth consultant I often start a consultation with a new client by asking them about the mission and vision of their business. Two terms that have become clichés in the corporate...
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