Competitive advantage: the eternal buzzword in the business world. It’s what sets you apart and makes your clients prefer you over the competition. If your competitive advantage is exceptional, it...
How to Make a Real Social Impact Without Spending Money
Doing good is something that more and more business owners are concerned with. On the one hand, we all need meaning in our lives, a bigger purpose than just making money. On the other, we are all...
How to get your employees excited about your bigger purpose?
"No company, large or small, can succeed over the long run without energized employees who believe in the vision and understand how to achieve it." These are the words of Jack Welch, former CEO and...
Using Social Media for Your Business
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” I recently came across this quote by Matt Goulart, the founder of Ignite...
It’s Proven – Doing Good is Good for You
I’ve spoken about the benefits of doing good for your business before. From top talent acquisition to improved employee morale, to brand recognition, to being able to identify new market trends and...
Marketing Tips for Solicitors
Similar to other professional service providers that I work with, I find that solicitors often struggle with the way they establish a relationship with their clients. Place yourself in the shoes of...
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