“Quality in a product or service is not what you put into it. It is what the customer gets out of it.” These are the words of Peter Drucker, the infamous American management consultant and author...
How Philanthropic Endeavours Helps You To Grow Your Business
It’s a long standing assumption that philanthropy work and business activity are somehow mutually exclusive. It probably has to do with the fact that traditionally we’ve always had two distinct...
How to make sure the public understands your social engagement is genuine?
The issue of corporate sustainability and social engagement is persistently growing in popularity. Long has passed the time when businesses could ignore it and when there were only expectations...
How to make a real social impact without spending any money
Doing good is something that more and more business owners are concerned with. On the one hand, we all need meaning in our lives, a bigger purpose than just making money. On the other, we are all...
How to get your employees excited about your bigger purpose?
"No company, large or small, can succeed over the long run without energised employees who believe in the vision and understand how to achieve it." These are the words of Jack Welch, former CEO and...
It’s Proven – Doing Good is Good for You
I’ve spoken about the benefits of doing good for your business before. From top talent acquisition to improved employee morale, to brand recognition, to being able to identify new market trends and...
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