Do You Hate Being Sold To? How to Engage Clients Without Presentations

Do you hate being sold to?

Somebody comes in to meet you; they take out their laptop and you just know they are about to sell to you.

Secretly in your head, you go “No, not another presentation!”, let alone the 10 minutes it takes for their laptop to boot up.

If this sounds familiar, I feel your pain.

The thing is, this is exactly the way your prospects feel every time you go to a meeting and take out your laptop to show them a presentation. That’s just one of the reasons why you shouldn’t.

Here’s one thing to keep in mind:

Set the intention for an amazing conversation. Focus on connection first, and help second.

Before going into having a meeting with a potential client, set the intention in your mind that all you want to do is to have an amazing conversation with this person. And if you find there is a way you can help them, then at that point offer your help.

To do this, you need to ask questions.

But more importantly, you need to LISTEN to their answers.

If you’re going in with a pre-prepared presentation, it means you’re going to be talking all about yourself, and displaying a “shopping list” of all the services you can provide. And your potential client then has to choose one.

A client’s focus is on what you can do to help them get the RESULTS they desire.

Comment below any examples you’ve had with suppliers coming in to present to.