The Big Fish Mindset

Some business owners don’t have a plan when it comes to working with larger customers, and this oftentimes fails. There are several factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with.

There are three major paths a business can take:

• Snail Speed
• Shooting Star
• Catch the Big Fish

Snail Speed

Most business owners end up working themselves into the ground without much reward or success. This is what happens when you fool yourself into thinking you will find quick success. You may also find yourself following this path when you are afraid of change.

Shooting Star

Catch the Big Fish

This is the path that allows you to build at a steady pace that you can manage by not allowing your customers to outpace you. You can do this by putting these tips to work:

1. Attract, keep, and lock in big clients.
2. Integrate “big business” culture into your company and employees.
3. Acquire the expertise you need to grow.
4. Have the courage to make changes as you grow.

The Big Fish Mindset

To catch the big fish, start by believing in the value you bring. The ocean is vast, but the opportunities are plenty!

Now we are going to transition a bit and talk about the “big fish” mindset. It may sound easy to just find and catch that big fish, but if you are stuck in the small business mindset, you may find it harder than you think.

Think of all the benefits of aiming at bigger clients:

• Inexpensive
• Highly Profitable
• Longevity
• Security

In order to catch the big fish, you need to believe your company can make a difference with theirs. It’s easy to get the thought that a large company doesn’t need anything from a small business like yours, but this is entirely wrong!

Once you take a look at how big companies operate, it’s important to know which ones are the best fit with your company. It can be done, you just have to be hungry enough to want it.