Who is your ideal client?

In business we often talk about what our target market or niche market is and both are very important. However, one question that is even more powerful and business owners often neglect to ask, is the question of who their ideal client is.

Why do you need to know that?

Well, two reasons.

The better you understand them as a person, the better you can tailor your offering to serve their needs or help with their unique struggles
The better idea you have of who they are, the easier it is to find them and build a relationship with them

You see, we all have the fundamental need to be understood. And oftentimes all it takes for somebody to trust you and work with you is for them to feel understood, to feel that connection. But for that to happen, you have to actually understand them and the context of their life.

Here’s a few important aspects to look for:

What gender are they?
What age group?
Are they married or not?
What level of education do they have?
Where do they live?

Basically the more details you can get, the more complete the picture will be and the more it will help you to understand how to approach and help them.