All businesses have weaknesses. The important thing is doing something about it. So now is the time to find out where your weaknesses are by giving your business a quick ‘health check’.
So what sort of issues should be looked at if you are to give your business the Check Up it needs. If you were away from the business for three months (e.g. holiday/sickness), what would the business look like when you got back? If even the thought of this scares the daylights out of you, then perhaps you should look at how you delegate work and how solid your management team is…..
Do you work evenings and weekends – why is this necessary? Perhaps it’s time to properly assess your own priorities and your productivity…..
If there was one thing you could change, what would it be? What are you waiting for?!
Here are some headings for you to consider while reviewing your business:
Planning
– how much time do you set aside to plan the things you want to achieve in your business? Are you reactive or proactive?
Communication
– how well would the people you work with rate communication within your business?
Staff
– how well are your staff operating; are they motivated; how often do you review their performance with them?
Operations / Performance
– how well would you rate the efficiency of your business; how you manufacture, deliver your product, perform your service?
Finance
– are you happy with the level of profit in the business, cashflow, profit margins, pricing?
Systems
– how well are your systems operating e.g. computer systems, purchasing, customer relationship management systems, phone systems. Are there areas of the business that could be automated?
Innovation
– how often do you improve your product or service to meet your market demand. How often do you improve the way you do things?
Sales
– how well are your sales performing, what is your conversion rate, what do you need to improve in this area?
Marketing
– how many marketing channels do you have for your business, are you consistently marketing to your target market?
Delegation
– what aspects of your working life can be delegated to another person; are you consciously delegating tasks each month to your staff or to an external service provider?
Client journey
– your client journey is the path your customer takes with your business from the first point they come in contact with you, through to the way you deliver your product / service, through to your after sales service. What is the experience your client has with your business?
Product / Service
– how well is your product or service performing; does it meet market demands; when was the last time it was improved?
How can you improve each of these areas within your own business? If you want to sustain and grow your business, it’s vital to address these issues before they threaten your chances of long-term success.
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