Surely any small business owner who spends enough time twittering, blogging, Facebooking, and texting while being LinkedIn should have no trouble generating new business?…
First and foremost, the purpose of your website is to add value to your prospects and customers. If you are always focused on adding as much value as possible, the leads, sales, and/or improvements...
"What we must decide is perhaps how we are valuable, rather than how valuable we are." (Edgar Z Friedenberg) It may take a moment to digest the full wisdom of this brilliant distinction. However,...
Most buyers will make at least one effort to test the price. (Don't you?) In part 1, we explored how handling price objections in sales can be welcomed as a buying signal. We also discussed the...
Few people really enjoy dealing with price objections. Most prefer discussing issues before the negotiation or implementing solutions after a successful outcome. Ending the pricing conversation...
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