Business Development – How To Generate More Sales Leads

The lifeblood of any business is the ability to generate a constant stream of sales leads.

Failing to do so will result in you experiencing the typical feast-and-famine revenue cycle. The important thing is to have several ways of generating sales leads for your business. If rely on one form of lead generation system, you’re overexposed. Here are several lead-generating strategies for you to consider

    1. Your website.

Without a doubt, nowadays your website is the most critical tool in your marketing arsenal. If you don’t yet have one, it’s important that you plan to have one as soon as possible. If you do have a website, is it generating leads for you? If not, ask yourself why not. Your website is your sales tool that is operating 24 hours a day, seven days a week. There is a structure and a method for getting your website to generate sales leads for you.

    2. Google Places.

This is a free tool from Google where you can register your business and map its location. You don’t even need to have a website in order to use Google places. When people are searching for a particular service on a local basis, Google Maps will appear in the search results, and you want to have your business appear.

    3. Social Media.

Choose the right social media platform for your business and implement a strategy to generate valuable sales leads.

There is a constant increase in the number of businesses moving to social media platforms including LinkedIn, Facebook, and Twitter. LinkedIn is primarily for people in business. They have over 100 million registered users and 45% of the people on LinkedIn are the decision makers. Decide which platform is relevant for your business and make sure you have a strategy for generating sales leads when using any of the social media platforms.

    4. Referrals.

People do business with people they know and trust. With this being the case, it’s important to have a referral strategy for your business where you systematically ask for referrals from the people you do business with. They are best placed to tell other people about the value of your service.

    5. Videos.

Video marketing is relatively new to generating sales leads and this is set to increase substantially over the coming year. Videos allow you to present yourself using a lot more sensory modalities than other methods. A picture says a thousand words, so you can imagine what a video will do for your business.

    6. Business Forums.

Business forums: Connect, share, and showcase your expertise in dynamic physical and virtual spaces!

These are places where people gather both physically or virtually on the internet. They provide a great opportunity for you to display your expertise by providing valuable content, answering questions, and getting involved in discussions.

    7. Speaking Events.

They say the biggest fear so many people have is public speaking. However, it affords you the opportunity to present yourself, your business, and your expertise to a captive audience.

There are so many other methods for generating sales leads for your business and there are many opportunities for people that are putting a lot of effort into each of these methods. With any marketing method, persistence and measurement are the keys. Make sure you are doing it right or it could have an adverse effect on your business.