“Quality in a product or service is not what you put into it. It is what the customer gets out of it.” These are the words of Peter Drucker, the infamous American management consultant and author...
How Philanthropic Endeavours Helps You To Grow Your Business
It’s a long standing assumption that philanthropy work and business activity are somehow mutually exclusive. It probably has to do with the fact that traditionally we’ve always had two distinct...
How to make sure the public understands your social engagement is genuine?
The issue of corporate sustainability and social engagement is persistently growing in popularity. Long has passed the time when businesses could ignore it and when there were only expectations...
How to perfect your elevator pitch?
In my experience as an executive coach and business mentor, I have worked with business owners and managers across a number of industries, and as we’ve discussed their strategies and marketing tools...
How to stand out from the crowd when you run a professional service firm
Competitive advantage: the eternal buzzword in the business world. It’s what sets you apart and makes your clients prefer you over the competition. And when your competitive advantage is...
How to make a real social impact without spending any money
Doing good is something that more and more business owners are concerned with. On the one hand, we all need meaning in our lives, a bigger purpose than just making money. On the other, we are all...
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