Years ago I was working with a lady who ran a garden centre. I asked her to do a simple exercise – take her car down the road with her “client’s hat” on and take notice of what her clients see. She...
In the minds of many, change is a dirty word. When we hear 'change', we think disruption of sorts. A threat. Something that ruins the status quo and forces us to go back and break what’s comfortable...
Who is your ideal client? In business we often talk about what our target market or niche market is and both are very important. However, one question that is even more powerful and business owners...
What did you set out to do when you were starting your business? Quite a few of my friends are business owners themselves and I realised recently that not one ended up doing what they planned on at...
Do you know what the biggest mistake of most service providers is? It is something that I see time and again in consulting businesses and it is a fundamental mistake we are often blind to. When we...
Do you struggle to convince clients to embrace change? If you’re a service provider, one of the greatest difficulties could be your clients’ resistance to change. Which is understandable. We all...
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